Creative Gallery on Sustainability Communications


"C’mon get tappy" For Do The Green Thing
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Description / Synopsis

Pentagram’s Emily Oberman and Alex Stikeleather wanted to convince people to stop drinking bottle water by making tap water fun again. “The idea came up as a joke,” says Emily. “To me it is the personification of what’s great about drinking tap water. It harkens back and is cheery in the same way that musicals of the 30s and 40s were cheery during a depression or a war. And the call to action, C’mon Get Tappy, just summed how we were feeling and is in keeping with the musical style and feeling of the image (it is a reference to the Judy Garland song, the Partridge Family theme and even an Elvis Costello album).” “As far as the style goes, this was basically the original sketch. We tried to make it more ‘realistic’ but it just didn’t work and got overwrought very quickly. I just love how silly and dumb this is – and that’s what makes it smart.”


Bottled water releases over 1,000 times more CO2 per litre than tap water, costs over 1,000 times as much, and tastes EXACTLY THE SAME.


Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.


In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"C’mon get tappy"
AgencyEmily Oberman
CityNew York
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Freshwater
Date of First Publication 13/03/2013
Country of ProductionUnited States of America
TaglineC’mon get tappy
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Emily Oberman