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Description / Synopsis In a small Brazilian village, artist and photographer Mel Duarte came across this great example of turning an old thing into a new thing.
“I really like the idea of creative recycling, and hope to inspire people with the potential it offers. With this in mind, I took the chance when I was in a little town in Bahia, Brazil, called Serra Grande, to wander through the village looking for something that could express this idea. That’s how I came across the recycled toilet bowl – it’s such a lovely example of how waste can be turned into something funny and beautiful.” | Context The average household in the UK produces more than a tonne of waste every year. | Philosophy/Solution Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world. | Results In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have. | Title | "Waste To Wonderful" | URL | dothegreenthing.com/posters/melduarte/ | Agency | Mel Duarte | City | London | Advertiser | Do The Green Thing |
Sustainability Themes |
Climate Change & Atmosphere, Education & Awareness, Consumption Patterns, Waste & Recycling
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Date of First Publication |
16/03/2013
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Country of Production | United Kingdom of Great Britain and Northern Ireland | Language | English | Type | Poster | Tagline | From waste to wonderful |
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Account Director: |
Do the green thing
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Account Executive: |
Do the green thing
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Creative Team: |
Mel Duarte
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