Creative Gallery on Sustainability Communications

 

 
"&" For Do The Green Thing
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Description / Synopsis

We have a piece of fiery propaganda created by a mystery non-shopper, who has re-used a handful of distinctive ampersands from the high street’s most iconic stores to craft a subversive anti-consumption message. “We have an insatiable desire to shop till we drop,” says Mystery Non-shopper. “If we don’t change our ways we will be shopping till the world stops.”

Context

The more money we spend on new handbags, man bags and glad rags, the more we contribute to the rapid depletion of global resources.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"&"
URLdothegreenthing.com/posters/mysterynonshopper/
AgencyMystery non shopper
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Waste & Recycling
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineShop less
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Mystery non shopper