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Description / Synopsis With this rich and beautiful illustration, graphic designer Brian Lo shows us that drops of water saved can make a sea of difference.
“The concept was to visualise the old saying “many a little makes a mickle”. The illustration of piping was a means of connecting households together to collect water in a reservoir,” says Brian. “I wanted to encourage people of any age to make a habit of saving water so that others can benefit from what has not been used. In my design, the flow of water from top to bottom results in a clean pond of drinking water in which nature’s beautiful creatures can enjoy.” | Context Because small actions amount to huge savings. We could each save 8,760 litres of water a year by turning off the tap while we brush our teeth. If your whole street did the same, you could fill an Olympic sized swimming pool each year. | Philosophy/Solution Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world. | Results In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have. | Title | "A little water saved" | URL | dothegreenthing.com/posters/brianlo/ | Agency | Brian Lo | City | London | Advertiser | Do The Green Thing |
Sustainability Themes |
Agriculture & Fisheries, Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Freshwater
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Date of First Publication |
21/05/2013
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Country of Production | United Kingdom of Great Britain and Northern Ireland | Language | English | Type | Poster | Tagline | Use less water |
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Account Director: |
Do the green thing
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Account Executive: |
Do the green thing
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Creative Team: |
Brian Lo
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