Creative Gallery on Sustainability Communications

 

 
"A little water saved" For Do The Green Thing
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Description / Synopsis

With this rich and beautiful illustration, graphic designer Brian Lo shows us that drops of water saved can make a sea of difference. “The concept was to visualise the old saying “many a little makes a mickle”. The illustration of piping was a means of connecting households together to collect water in a reservoir,” says Brian. “I wanted to encourage people of any age to make a habit of saving water so that others can benefit from what has not been used. In my design, the flow of water from top to bottom results in a clean pond of drinking water in which nature’s beautiful creatures can enjoy.”

Context

Because small actions amount to huge savings. We could each save 8,760 litres of water a year by turning off the tap while we brush our teeth. If your whole street did the same, you could fill an Olympic sized swimming pool each year.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"A little water saved"
URLdothegreenthing.com/posters/brianlo/
AgencyBrian Lo
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Agriculture & Fisheries, Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Freshwater
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineUse less water
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Brian Lo