Creative Gallery on Sustainability Communications

 

 
"Dear Grandpa" For Do The Green Thing
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Description / Synopsis

Google Creative Lab’s Tom Uglow kicks off our countdown to WWF’s Earth Hour 2014 with, appropriately, a panda. He uses the panda bear as a reminder that many of us will have grandchildren, grandchildren that will have to live with the consequences of the gas-guzzling generations that came before. “I chose public transport because I think it was the right choice when society made the wrong one,” said Tom. “Henry Ford apparently said that if he’d asked us what he wanted (when he was inventing the car) we’d have said faster horses. But it doesn’t make the car the right answer, the right answer is “better buses” or “trains” or even Segways. Communal, vibrant, social transport that is good for the environment and good for humans rather than covering the planet in tarmac and incarcerating billions of people in solitary plastic boxes for hours each day. It’s inhumane and it should be abolished.” “I’m supporting DTGT and Earth Hour because I think it is amazing that DTGT are finding new ways to remind people that we all get to make choices, every day, that affect the environment and our future.”

Context

It’s not just future generations that will suffer from our car cravings. Around 200,000 premature deaths occur each year due to air pollution - in the US alone – with the highest contributor being car emissions.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Dear Grandpa"
URLdothegreenthing.com/posters/tomuglow2/
AgencyTom Uglow
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Transport, Consumption Patterns
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineTake public transport
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Tom Uglow