Creative Gallery on Sustainability Communications

 

 
"Don’t ruin" For Do The Green Thing
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Description / Synopsis

Illustrator Andy Ward has created a vintage poster for a vintage climate change tip – drive less and walk more. His dynamic and provocative poster contrasts the rage and rush of driving with the peace and happiness of going by foot. “My poster is an invitation to slow down and smell the flowers,” says Andy. “To break the habit of needing to be everywhere at once and instead letting your feet take you there instead. They evolved for that very reason, to take us places. Enjoy planet earth from the beauty of your own two feet, ‘Walk Don’t Ruin’.”

Context

Cars are responsible for nearly 15% of the world’s CO2 emissions. They’ve made us lazier, our cities hazier, and they have drowned out the sounds of the street with their revs and roars. Instead of driving, go by foot and feel on top of the world.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Don’t ruin"
URLdothegreenthing.com/posters/andyward2/
AgencyAndy Ward
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Transport
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineGo by foot
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Andy Ward