Creative Gallery on Sustainability Communications

 

 
"Four Seasons" For Do The Green Thing
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Description / Synopsis

Illustration graduate Carina Dewhurst has delicately painted a map of seasonal produce that tells us what time of the year we can enjoy fruit and veg without it being flown around the world just to get to our plates. “Each season brings something special and new and has inspired many,” says Carina. “It also brings new harvest! This image has been inspired by the famous classical ‘Four Seasons’ by Italian composer Vivaldi, each season having their own iconic melody. The fruit and vegetables are constructed to resemble the music notes for their seasons music.”

Context

We often forget that the mangetout we buy in the supermarket has journeyed from Zambia and that the babycorn has trekked over from Thailand. In summer they are grown closer to home, which chops out the plateful of greenhouse gases their transportation puts into the atmosphere.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Four Seasons"
URLdothegreenthing.com/posters/carinadewhurst/
AgencyCarina Dewhurst
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Agriculture & Fisheries, Consumption Patterns, Education & Awareness
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineEat seasonally
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Carina Dewhurst