Creative Gallery on Sustainability Communications

 

 
"No Excuses" For Do The Green Thing
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Description / Synopsis

Walking will make you live longer. What better recommendation than that? It strengthens the heart, lowers the risk of asthma, of diabetes, of cancer, it helps you lose weight, it tones your muscles, and it makes you happy. But it does far more than just improve your health, it changes the way you see the world. Testimonies abound. Ancient Greek philosophers used to walk in order to think. In nineteenth century France, flaneurs strolled the Parisian boulevards, indulging in an act described by Balzac as “the gastronomy of the eye,” one that they claimed to be akin to a moving photograph, a unique way of experiencing the urban landscape. It was a feast Charles Dickens was keen to indulge in on our own British shores. Although far from a flaneur, he regularly walked the streets of London. And he was no half-hearted stroller, distances of up to twenty miles were common as he immersed himself in the sights, smells, and sounds of a heaving imperial city that his novels would later reproduce. So follow in their hallowed footsteps. Plug out, escape your sterile office, your familiar sitting-room sofa, the warm comfort of your home, and embrace life – look at the world in a new light. After all, what is your excuse not to?

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"No Excuses"
URLdothegreenthing.com/posters/no-excuses-by-shinji-pons/
AgencyShinji Pons
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Health & Sanitation, Transport
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineJust walk
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Shinji Pons