Creative Gallery on Sustainability Communications

 

 
"Not my season" For Do The Green Thing
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Description / Synopsis

Designer Matthew Elliott, one the runners up in our poster competition for young creatives, inspires us to stay bang on edible trend with this delightfully daft poster. “My concept takes a light-hearted approach to eating seasonal fruit and vegetables,” says Matthew. “Strawberries do not grow all year round and it is ridiculous to expect them in supermarkets for the whole year! Plus they taste much better when they are home-grown and in season.”

Context

There are plenty of reasons to eat what’s ‘in right now’ – reduced carbon footprint, lower costs and, maybe most importantly of all, the taste is so much better.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Not my season"
URLdothegreenthing.com/posters/matthewelliott/
AgencyRebecca Charlton
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Agriculture & Fisheries
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineEat seasonal
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Matthew Elliot