Creative Gallery on Sustainability Communications

 

 
"Pork pies" For Do The Green Thing
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Description / Synopsis

For those who aren’t familiar with cockney rhyming slang, to tell a ‘porky pie’ means to tell a lie. However, the cold hard facts Hiromi Suzuki presents in part two of her infographic triptych are completely true. “Delicately wrapped in brown paper and twine then placed in a quaint wicker hamper, these picnic snacks appear to be completely harmless. They are actually one of climate change’s worst offenders.”

Context

The carbon footprint of transporting the pork from farm to fork is only a small fraction of the total production footprint. So although your pie might be made with British pork, it doesn’t mean it’s good to eat.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Pork pies"
URLdothegreenthing.com/posters/hiromisuzuki2/
AgencyHiromi Suzuki
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Food, Education & Awareness, Agriculture & Fisheries, Consumption Patterns
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineEasy on the meat
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Hiromi Suzuki