Creative Gallery on Sustainability Communications

 

 
"Share" For Do The Green Thing
View larger size

Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Description / Synopsis

Designer and illustrator Marion Deuchars is rallying for us to reduce our water waste at home. Her solution? Share a bath with someone you love. “I wanted to so something very personal that we actually do as a family,” says Marion. “Sharing one bath works out to use far less water than four showers. If you start with something that’s achievable easily, like using less electricity or water, it can help you take the next step to something more important. Awareness is the key, our planet is going to need all the help she can get.”

Context

Every time we fill the bath we are using up to 200 litres of water just to get clean. That’s more water than most of us would drink in 100 days.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Share"
URLdothegreenthing.com/posters/mariondeuchars/
AgencyMarion Deuchars
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Freshwater
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineDon’t waste a drop
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Marion Deuchars