Creative Gallery on Sustainability Communications


"Super less so" For Do The Green Thing
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Description / Synopsis

With ‘Man of Steel’ currently flying high at the top of the box office, Superman’s immense solar-fuelled flight powers got Hong Kong graphic designer Hamlet Auyeung thinking about travelling green this summer. “Being a super hero is easy – you just have to think twice about your decision. For example, try an alternative method of transport over airplane when planning your holiday. You don’t need a super hero to save the world, because you are one. The poster is a simple information graphic, helping you understand how to contribute to saving the world from global warming. I have turned a basic icon into Superman by adding the signature red shorts – as easy as turning yourself into the super hero you’d love to be.”


According to EcoPassenger, the carbon footprint of flying from London to Paris is almost five times greater than taking the Eurostar train and takes the same length of time. Furthermore, if you fly first class the carbon footprint could be as much as nine timesgreater than flying economy. That puts things into perspective.


Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.


In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Super less so"
AgencyHamlet Auyeung
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Transport
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
TaglineFly less
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Hamlet Auyeung