Creative Gallery on Sustainability Communications

 

 
"That guy" For Do The Green Thing
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Description / Synopsis

Because turning off the lights demands the same amount of effort as leaving them on – none at all. So, if you’re ‘that guy’ in your building whose lights are on 24/7, you run the risk of your entire neighbourhood thinking you’re a lazy so-and-so who doesn’t give a damn about the environment.

Context

Because turning off the lights demands the same amount of effort as leaving them on – none at all. So, if you’re ‘that guy’ in your building whose lights are on 24/7, you run the risk of your entire neighbourhood thinking you’re a lazy so-and-so who doesn’t give a damn about the environment.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"That guy"
URLdothegreenthing.com/posters/olivercheshire/
AgencyOliver Cheshire
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Energy
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineDon’t be that guy
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Oliver Cheshire