Graphic designer and illustrator Sylvia Moritz wants to spell an end to the stupidity of leaving lights on in empty rooms. “Electricity is a daily comfort we take for granted,” says Sylvia. “It is our sun when it is night, it is our means of living out our modern daily lifestyles. To recklessly exhaust this energy source, to squander something so integral to our survival, is wasteful. I hope this illustrated idiom can switch people’s behaviour.”

Turning lights off when they’re not needed is on page one of the energy saving manual. That’s why.

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.