Creative Gallery on Sustainability Communications

 

 
"The lights are on" For Do The Green Thing
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Description / Synopsis

Graphic designer and illustrator Sylvia Moritz wants to spell an end to the stupidity of leaving lights on in empty rooms. “Electricity is a daily comfort we take for granted,” says Sylvia. “It is our sun when it is night, it is our means of living out our modern daily lifestyles. To recklessly exhaust this energy source, to squander something so integral to our survival, is wasteful. I hope this illustrated idiom can switch people’s behaviour.”

Context

Turning lights off when they’re not needed is on page one of the energy saving manual. That’s why.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"The lights are on"
URLdothegreenthing.com/posters/sylviamoritz/
AgencySylvia Moritz
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Energy, Waste & Recycling
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineSwitch off
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Sylvia Moritz