Creative Gallery on Sustainability Communications

 

 
"Windows" For Do The Green Thing
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Description / Synopsis

London design agency Hudson-Powell have crafted a brilliant piece of browser-based wordplay, inspiring a generation of internet addicts to disconnect our screens and connect with our surroundings. “Most of us feel the slow pull of technology. Screens filled with other people’s wonderfully exciting lives and photos of exotic places are increasingly more than just a distraction, drawing us away from what’s actually around us,” says Jody. “Our poster simply says shut some pixel windows and enjoy the real world, the one that smells a bit funny. #nofilter”

Context

Britons are glued to a screen for nine hours a day and spend more time online than any other nation. But what is the carbon cost of our digital addictions? Given that a single Google search is the same as driving a car three inches, it adds up pretty quickly over time.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Windows"
URLdothegreenthing.com/posters/hudsonpowell2/
AgencyHudson Powell
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Energy, Tourism, Transport
Date of First Publication 02/06/2014
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineLive a life less electrical
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Hudson Powell