Creative Gallery on Sustainability Communications


"Zap" For Do The Green Thing
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Description / Synopsis

Sean Antonioli goes retro with this nostalgic poster to tell the world that taking the bus is a win-win game for us and the environment. “Blast through traffic with public transportation!” says Sean. “The hassle to find parking alone makes it worth considering taking the bus, but add the cost of petrol, parking by the hour and it’s a no brainer. Whether it’s a trip to the airport or into town, take the bus or train, so you won’t be left feeling zapped!”


The red Routemasters of London and the yellow school buses in the States have established buses as the beating heart of the streets. They have loyally served the city and suburbs for over 350 years, their gentle pace giving us time to reflect, gaze and wonder. They’re greener than cars and cheaper too, and they still get us to work on time. So what’s the catch?


Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.


In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

AgencySean Antonioli
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Transport
Date of First Publication 26/06/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
TaglineBuses beat cars
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Sean Antonioli