Creative Gallery on Sustainability Communications


"Tap Project " For Unicef
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Description / Synopsis

Water-borne illness is the #2 killer of children worldwide. In fact, every 20 seconds a child dies from lack of access to clean water. UNICEF asked us to get the word out about Tap Project – in which a $1 donation provides a child with 40 days of clean drinking water – we let the world know that the water nearly 900 million people in the world drink is very, very far from what we consider drinkable.


900 million people worldwide do not have access to clean drinking water. And nearly half of those people are children. Through UNICEF’s Tap Project, we aimed to change that. During World Water Week, we encouraged people to dine out at a registered Tap Project restaurant and donate $1 or more for the tap water they get for free or to donate online at


When it comes to access to clean water, the reality for nearly 1 billion people across the world is entirely different from what we enjoy in the United States. In fact, many of the people we spoke with were woefully unaware of the issues that so many face. To address this, we wanted to juxtapose this lack of understanding with something that Americans are very familiar with in order to communicate our message in a very impactful way.

Title"Tap Project "
AgencySukle Advertising
Brand NameTap Project
Sustainability Themes Education & Awareness, Freshwater, Health & Sanitation
Date of First Publication 03/02/2009
Country of ProductionUnited States of America
Length31 seconds
Awards -Graphis Advertising Annual for The Denver 50
Account Supervisor: Dan Schultz
Art Director: Andy Dutlinger
Copywriter: Zac Spector
Creative Director: Mike Sukle
Photographer: Tom Evans