Creative Gallery on Sustainability Communications


"TerraCycle Cigarette Waste Brigade " For TerraCycle
Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Description / Synopsis

A media highlight reel featuring the growing impact and mission goals of TerraCycle’s Cigarette Waste Brigade, the first recycling program for cigarette waste. Started in 2012, the Cigarette Waste Brigade is open to any business, community organization, or individual over the age of twenty-one, allowing cigarette waste to be collected and sent it to us for recycling.


Waste is non-existent in nature, where any outputs become valuable inputs to another element of the natural system. Unfortunately, this does not hold true for human-generated waste. Cigarette butts, snack bags, plastic bottles and other forms of product packaging offer no benefit to natural systems, and in fact disturb or even damage the ecosystems that surround us. To deal with these waste streams, garbage and other waste materials are commonly disposed of in landfills or incinerators. Cigarette waste represents 38% of all roadside litter in the United States, and some estimates suggest that an astonishing 3.5 trillion cigarette butts are littered across the world every year. The Cigarette Waste Brigade is TerraCycle’s response to this global waste epidemic, allowing any individual, household, business or community organization to collect cigarette butts and send them to TerraCycle for recycling. Each component of the waste, from the filter to the paper and burnt tobacco, is recycled or composted.


Since the program’s inception, over 7000 locations have started collecting, helping to recycle over 54 million units of cigarette waste in the United States, Canada, Australia and Japan. We have also developed partnerships with a variety of cities and municipalities, allowing them to collect cigarette butts directly on city streets and sidewalks. Currently, municipal cigarette collection programs are active in Salem, Massachusetts; Portland, Maine; Seattle and Kent, Washington; Atlantic City, New Jersey; New Orleans, Louisiana; Vancouver, British Columbia, Canada; and Melbourne, Victoria, Australia. Our communications efforts have proven extremely successful, and we are in constant talks with additional municipalities interested in collecting cigarette butts on their city streets and sidewalks.

Title"TerraCycle Cigarette Waste Brigade "
Original Title"TerraCycle Cigarette Waste Brigade "
AgencyTerraCycle, in-house
CityTrenton, New Jersey
Sustainability Themes Education & Awareness, Health & Sanitation, Waste & Recycling
Date of First Publication 11/01/2012
Country of ProductionUnited States of America
TypeInternet Ad / Banner
Length68 seconds
Account Director: Albe  Zakes
Account Executive: Tom szaky 
Creative Team: Dara rackley, dean innocenzi, jeff kranz 
Photographer: Chris crane