Creative Gallery on Sustainability Communications


"Plastic Bag - Homo Ignorantus" For Jean Michel Cousteau Ocean Futures Society
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Description / Synopsis

In contrast to the traditional environmental preservation campaigns, the proposal is to seek the engagement of the citizens regarding the extinction of some species. However a closer look at the images reveals that the "animals" are not really aquatic animals, but the men who have polluted that environment.


Unfortunately, many people who protest against environmental damage when major disasters happens, are not aware of the importance of small individual acts of preservation.


The goal of the campaign is to educate the public about environmental preservation, showing that a significant part of the pollution in the environment is caused by man, individually.

Title"Plastic Bag - Homo Ignorantus"
Original Title"Plastic Bag"
AgencyYoung and Rubicam
CitySão Paulo
AdvertiserJean Michel Cousteau Ocean Futures Society
Sustainability Themes Seas & Oceans, Waste & Recycling
Date of First Publication 01/04/2016
Country of ProductionBrazil
LanguageEnglish and Portuguese
TaglineHelp them go extinct
Original TaglineAjude na extinção
Account Director: Heloisa  Guimarães
Chief Creative Officer: Rui  Branquinho
Creative Director: Celso  Alfieri