Creative Gallery on Sustainability Communications

 

 
"3D Printer - Orangutan" For IFAW (International Fund for Animal Welfare)
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Description / Synopsis

Nobody can reproduce animal, even a 3D printer ! So protect them.

Context

Greenpeace and WWF grab all people’s attention (largest audience and media coverage), as they are more activist and dispose of more resources to communicate.

Philosophy/Solution

At a time when 3D printers are fascinating to us and building the idea of a world where everything can be reproduced quickly and easily, we decided to go against this consensus view and show that unfortunately endangered species are sentenced to extinction if we do not act right now.

Title"3D Printer - Orangutan"
Original Title"3D Printer"
URLwww.ifaw.org
AgencyYoung & Rubicam
CityParis
AdvertiserIFAW (International Fund for Animal Welfare)
Sustainability Themes Biodiversity
Date of First Publication 04/01/2015
Country of ProductionFrance
LanguageEnglish
TypePrint
TaglineIf only they were this easy to reproduce…
Original TaglineIf only they were this easy to reproduce…
   
Account Director: Elena  Medini
Creative Team: Pierre philippe  Sardon ,  Eric  Esculier
Photographer: Yann  Robert