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Description / Synopsis If the climate change continues, the regions where tropical fruits grow will change. To show that, we changed for example the brand name of “Dole” Pineapples to “Pole” Pineapples. | Context These days the reports of vineyards moving more and more north, even to countries like Norway were in the news. | Philosophy/Solution Raise awareness for this important issue. | Results Not measured. | | Title | "Polar Fruits- Kiwi" | | Original Title | "Polar Fruits " | | URL | adsoftheworld.com/media/print/climate_focus_polar_fruits_mango?size=original | | Agency | Serviceplan | | City | Munich, Germany | | Advertiser | Climate Focus |
| Sustainability Themes |
Climate Change & Atmosphere, Agriculture & Fisheries, Food, Education & Awareness
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| Date of First Publication |
11/03/2007
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| Country of Production | Germany | | Language | English | | Type | Print | | Tagline | Stop global warming | | Original Tagline | Stop global warming |
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| Account Director: |
Christiane Löschke
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Stefanie Kandt
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| Account Executive: |
Katy Pergelt
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| Copywriter: |
Janne Sachse
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| Creative Director: |
Christoph Everke
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Cosimo Möller
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Alexander Nagel
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| Graphic Design: |
Susanne günther
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Alexandra Sänger
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| Photographer: |
Bernd Ebsen
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