Creative Gallery on Sustainability Communications


"Dung Beetle" For Coop
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Description / Synopsis

Coop. Commercials: Coop Switzerland's TV commericials "Mistkäfer (dung beetle), "Keimlinge" (seedlings), and "Schnecke" (snail) show each of these living organism's environment from their own individual perspective-kept always in a funny and moving way. The skillful and authentic observations serve as metaphors for Coop's dedication and approach to close-to-nature products.

Title"Dung Beetle"
AgencyTBWA\Switzerland AG
Brand NameCoop Schweiz
Product NameRetail Services
Sustainability Themes Education & Awareness, Consumption Patterns, Production Patterns, Agriculture & Fisheries, Ethical Business & CSR
Date of First Publication 01/01/1999
Country of ProductionSwitzerland
Length30 seconds
Agency Producer: Didi Knall
Art Director: Oliver Schneider
Copywriter: Simone Quart
Creative Director: Oliver Schneider
Director: Marcello Schnyder