Description / Synopsis Leclerc refuses to accept the vision of retailing where financial markets control consumers' buying power.
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Context The campaign denounces some of the stereo-types of supermarkets with cynicism and common sense.
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Philosophy/Solution Re-emphasise for the consumer that E.Leclerc is different and original in the retail world.
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| Title | "Milch Cow-Man" |
| Original Title | "L'Homme Vache à Lait" |
| Agency | Lowe Paris |
| City | Paris |
| Advertiser | E.Leclerc |
| Brand Name | E. Leclerc |
| Product Name | Supermarkets |
| Original Product Name | Supermarchés |
| Sustainability Themes |
Education & Awareness, Ethical Business & CSR
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| Date of First Publication |
05/03/2000
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| Country of Production | France |
| Language | French |
| Type | Billboard |
| Tagline | E. Leclerc . A movement with you for 50 years. |
| Original Tagline | E. Leclrec. Un mouvement auprès de vous depuis 50 ans. |
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| Art Director: |
Caroline Nammour
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| Copywriter: |
Olivier Henry
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| Creative Director: |
Jacques Vauchelle
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