of our partners
Since 1999, UNEP has developed partnerships with several organisations, in order to spread information on sustainable issues and benefit from the input of the advertising industry in its activities related to Communication.
This non-profit initiative has the goal to gather, promote and inspire worldwide advertising creations for a sustainable future. On AdForum's website and in exhibitions, ACT gathers in 2005, in partnership with UNEP, international advertising campaigns focusing on sustainable development and global solidarity. This will serve to stimulate dialogue between agencies and their clients, to share good practices and inspire advertising creation with regards to sustainable development.
The Compass Network is a global exchange for knowledge and creativity in sustainability communications. It is a place to share, to learn and to meet like-minded people working towards the same goal. This network is run by the UK-based consultancy firm, Futerra, and the Sustainable Development Commission. It is supported by the UK Department for Environment, Food and Rural Affairs.
The advertising agency has proposed its creative assistance to UNEP as well as sharing with us its knowledge about consumer attitudes and expectations. A UNEP/UITP (International Union of Public Transport) TV spot on public transportation has been produced by McCann-Erickson in 2005 and was broadcasted on several TV channels in English, French, German and Spanish.
UNEP has started in 2004 a new partnership with Hakuhodo, one of the largest independent advertising agencies in the world. A unique advertising campaign concerned with climate change and the Kyoto Protocol was launched in all of Japans national and main regional newspapers in early 2005. It is envisaged that other high profile joint initiatives will follow in the months and years ahead.
The 16 largest International Communications Agencies in Europe are all members of EACA. EACA also represents National Agency Associations on a European level and has a Media Agencies Council.
ESOMAR is the World Association of Opinion and Marketing Research Professionals. Founded in 1948 , it gathers over 4000 members in 100 countries, both users and providers of research. Members come from all industry sectors, from advertising and media agencies, universities and business schools as well as public institutions and government authorities. ESOMAR's mission is to promote the use of Opinion and Marketing Research, for improving decision making in business and society, worldwide.
This organisation represents 50 National Advertisers Associations and around 30 Corporate Members including multinationals like Unilever, Nestlé, Pepsi-Cola, etc. Through its members, the WFA covers around 85% of the global advertising expenditure. One of its main objectives is to monitor the major advertising markets and trends in commercial communications.
The company is involved in several actions like the washright campaign to raise awareness about green issues among consumers and also provide regular support to UNEP's activities in this field.
The International Advertising Association (IAA) is the only global tripartite association present in 96 countries with 60 chapters and 75 corporate members, plus 3000 individual members. Created in 1938, the IAA's main objectives are freedom of advertising for advertisers, advertising agencies and media; self regulation in advertising;sustained education in advertising and marketing; the improvement of international advertising links through sustained actions of regional area directors and chapters and to promote advertising as playing the key role in sustainable development. The World Service Center of the IAA is situated in New York.
The Centre for Sustainable Design hosts the Sustainable Marketing Knowledge Network (or Smart: Know-Net), whose mission is:
Non governmental organisations