Publications

Tomorrow's Markets - Global Trends and their Implications for Business

Date: Pages: Language: ISBN:	February 2002 61 English 1-56973-497-6
Summary: This publication joins the World Business Council for Sustainable Development, the World Resources Institute and the United Nations Environment Programme to identify the trends that are shaping the global business environment. These trends are shaping a new marketscape, the landscape through which business must navigate to succeed.

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Press release

Tomorrow's Markets was launched on April 3, 2002 in New York. You can download a copy of the press release in English (PDF - 68.0 KB) or French (PDF - 24.0 KB).

Abstract

While the future is always uncertain, probable market scenarios are bounded by global trends. This publication joins the World Business Council for Sustainable Development, the World Resources Institute and the United Nations Environment Programme to identify the trends that are shaping the global business environment.

These trends are shaping a new marketscape, the landscape through which business must navigate to succeed. The features of the marketscape continue to be dominated by the business fundamentals such as competitive advantage, price, product channels, cost of capital and operating costs, but the pathways to market success are marked increasingly by indicators of environmental and social performance.

Full report (PDF - 16.0 MB)

Cover (PDF - 56.2 KB)

Table of contents (PDF - 31.7 KB)

Win-win progress (PDF - 17.2 KB)
Preface by Michael Porter, Harvard Business School

People and tomorrow's markets: Serving society (PDF - 2.55 MB)
Future consumer markets will favor businesses that partner with government and civil society to serve basic needs, enhance human skills, increase economic capacity, help remedy inequities, and conserve the environment.

Innovation: More value with less impact (PDF - 1.03 MB)
The need to reduce consumption and waste creates new opportunities for business to grow while at the same time helping people, economies, and ecosystems through the innovation of less wasteful processes, and life-enhancing goods and services.

Natural capital: Preserving the resource base (PDF - 4.79 MB)
Those businesses that reduce the environmental impacts of their operations, goods, and services will win competitive advantages.

Connections: Doing business in a networked world (PDF - 5.21 MB)
In this integrated world, businesses have a crucial stake in economic development, healthy cities, efficient and accessible mobility, and in expanding the pool of educated workers and consumers.

Roles and responsibilities: Earning license-to-operate (PDF - 2.12 MB)
The public and many governments will hold businesses accountable to be socially responsible -- that they will promote development that meets basic human needs, support democracy, share information, and be open to the scrutiny and input of civil society.

Notes and additional resources (PDF - 184 KB)

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