Marrakech Task Forces
Sustainable Lifestyles (led by Sweden)

The Task Force projects

The nine Marrakech Task Force projects cover activities in 43 countries across every region of the world. They have produced materials in 11 different languages, adapted to local cultures and conditions.

The projects have tested ideas and collected stories of sustainable living from across the world. They covered fields as diverse as social innovation, communication, education, marketing, advertising and research - from delivering training sessions in African universities to running youth engagement projects in the Philippines. All the projects have contributed to a greater understanding of what sustainable lifestyles are and how they can be created.

Despite the Task Force ending, some of the projects will continue under the newly established Partnership for Education and Research about Responsible Living (PERL). The findings to date have been fed into the ten-year framework of programs to take the next leap forward in the Marrakech Process.

The nine Task Force projects were:

Communicating Sustainability:
An evidenced-based guide to support national and local governments to create effective public campaigns for change.

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Creative Communities:
Research to identify policy recommendations to create best-practice grassroots social innovations for sustainable urban living. Focused on rapidly developing countries where some of the most exciting innovations are being developed in response to new economic, social and environmental challenges.

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Global Survey on Sustainable Lifestyles:
The first research project on sustainable lifestyles to be conducted on such a large scale. A 20-country survey covering all regions that gathers insights from young adults (18-35) in urban areas on their current lifestyles, aspirations for the future and reactions to sustainable lifestyles.

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Intercultural Sister Classrooms:
Raising awareness of lifecycle thinking; a key aspect of sustainable lifestyles among teachers and students across American regions using new learning methods.

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Literature Review on Sustainable Lifestyles:
Developing a clear understanding of what lifestyles are and what influences them, and gathering the tools and methods available to further sustainable lifestyles.

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Making the business case for Sustainable Lifestyles:
A series of seven booklets that explain why and how businesses can take advantage of the opportunities sustainable lifestyles present.

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Scaling up, UNEP-UNESCO YouthXchange Programme:
Engaging young people on sustainable lifestyles and empowering them to take action on the issues important to them.

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Sustainable Entrepreneurship in African Universities:
Combining sustainable lifestyles education with business development skills to promote successful, sustainable, entrepreneurship in Universities across Egypt, Kenya, Tanzania, Mozambique and Mauritius.

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Toolkit for advertising and marketing courses:
Giving the next generation of marketing, advertising and communications professionals the understanding and tools to incorporate sustainability into their professional careers.

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