SCP Publications

Communicating Sustainability: How to produce effective public campaigns

This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues.

Key highlights from the text:

  • Myths and facts: what works and what does not in sustainable development communications
  • How to develop a communications plan
  • Key obstacles to government communications
  • Recommendations for seeking expert guidance
  • Sixteen case studies from around the world
  • Resources: publications and organisations for further help.

Communicating Sustainability has been produced by the United Nations Environment Programme (UNEP), and FUTERRA, a sustainable development communications consultancy, with financial support from the Ministry of Sustainable Development of Sweden and from the French Agency for Environment and Energy Management (ADEME). This publication is also available in French and Spanish.



Language: English
Publication date: August 2005
Programme: Engaging Stakeholders | Consumption | Communications
ISBN: 92-807-2580-7
Pages: 66