It is recognised that only by influencing and motivating business and other leaders will Cleaner Production become a mainstream concept for improving industrial and business operations. Change flows from higher to lower levels and without leaders and decision-makers being convinced, little change will occur.
It is also recognised that leaders and decision-makers are very busy people. Ways of informing and influencing them of the benefits of investing in Cleaner Production must:
- be seen to be immediately relevant to their activities and responsibilities,
- be short and illustrative,
- provide high quality information and guidance as a follow up.

To help meet these needs, the UNEP DTIE has developed three short (about 45 minutes) slide based promotional presentations or briefings as follows: